Green Label Bru Coffee

In the year 1962, Brooke Bond India creates the branded roast and ground coffee segment launching Deluxe Green Label. 1968 gave birth to the first instant coffee chicory mix under the brand name Bru.

Ever since its inception, Bru has been on a constant endeavour to bring better products and formats to the consumer with every passing year. With the launch of Cappuccino in 2007, Bru pioneered the launch of instant coffee premixes in India for the youth. Bru’s specially selected and freshly roasted coffee beans offer a great cup of aromatic coffee that makes those moments of genuine warmth and happiness even more special…

Key Facts

* Number 1 Coffee brand in India
* Unilever’s only Coffee brand
* Enjoys a rich heritage, came into existence in 1962 under the brand name Deluxe Green Label
* Consistently offering better and newer products to the consumer through improved packaging solutions and innovative product formats
* Enjoys a strong presence at various out of home locations

Imagine a coffee so classic that every sip takes you back in time, giving you a great filter coffee experience. Launched in 1962, Bru Green Label Roast & Ground is every connoisseur’s dream. An exquisite blend of coffee and chicory whose heady aroma, golden brown froth and distinct flavour linger long after you finish a cup.

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